About Us

Decoding Your Marketing for You

Our team of data experts built EAX Insights to help businesses see what’s working and where to focus next.

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Built by experts, born out of necessity

Designed to Help Businesses Grow

HOW IT STARTED

The Elephant In The Room Is Real

Digital marketing often feels like gambling. You hand over a budget to an agency, yet it is rarely clear whether the investment is working, what the true ROI is, or which metrics actually matter.

In 2023, inside EAX Labs, a covert initiative called Project 3282 set out to answer one critical question: is it possible to monitor digital marketing in real time? A dedicated team of search engineers, data scientists, and marketers went to work. They dissected every metric, reverse engineered algorithms, and challenged long-standing assumptions in the digital playbook.

From this effort, JASMIN was born. JASMIN stands for Just-in-Time AI for Strategic Marketing, Insights and Navigation. This AI model was carefully developed and trained to measure, track, and analyze end-to-end lead efficiency across all digital marketing channels and is the backbone of EAX Insights. It uncovers both operational and marketing inefficiencies while addressing the elephant in the room: digital marketing transparency and accountability

Complete Transparency

We Decode Your Marketing Data

EAX Insights gives you a complete view of digital marketing performance across every channel and source, powered by the web and AI. Every click is tracked and every conversion is tied directly to revenue, giving you a clear picture of the true impact of your marketing dollars.

By unifying today’s fragmented digital landscape, we map the entire customer journey from first touch to final close. Our analytics go beyond surface-level reporting to provide clarity on every campaign, every customer, every budget, and clarity into your actual marketing ROI.

We show you in real time which campaigns are driving growth and which are draining your budget. With the marketing decoded for you, you can move faster, allocate smarter, and scale with confidence.

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Scale for growth

Strategy Designed to Scale

EAX Insights, you gain complete visibility into both marketing and operations. You can track the performance of your marketing team in real time, staying one step ahead, while also identifying missed opportunities within operations such as unanswered calls and estimates left on the table.

JASMIN provides valuable feedback to both teams and monitors performance over time for improvements. This creates a unified focus on stronger marketing execution and greater operational efficiency, minimizing the risk of lost leads and focusing on revenue recovery.

Success requires ongoing attention. We help you optimize digital marketing campaigns on a weekly basis, addressing what is not working before it consumes your budget. At the same time, we uncover operational inefficiencies on a daily basis, giving you the insight to recover missed calls and capture overlooked estimates. By aligning marketing and operations, EAX Insights delivers measurable improvements in revenue, efficiency, and growth.

And at the end of the day, we give you more than just analytics. We deliver a marketing strategy designed to help you grow like the top one percent in your industry.

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Competitive Advantage

The Cheat Code For Growth

EAX Insights is your competitive advantage in a noisy, unpredictable digital world. Think of it as the cheat code that unlocks growth, clarity, and control in your business. Instead of wondering whether your marketing is working or if your team is making an impact, you see the complete picture in real time. Every click, every lead, and every conversion is tied directly to revenue, giving you the confidence to invest where it matters most.

Just like a cheat code in a game, EAX Insights helps you skip the trial and error that holds most businesses back. You instantly know which marketing channels are profitable, which operational inefficiencies are draining revenue, and where your growth opportunities lie. With this level of visibility and precision, you are no longer playing on hard mode. You are running your business with the same clarity and control as the top one percent in your industry.

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